Dear friends,

Whether you discovered Héron during our earliest Kickstarter days or joined us more recently, we want to begin with a heartfelt thank you.

Your support has allowed Héron to grow from an ambitious idea into a brand worn and collected around the world. We’re incredibly proud of how far we’ve come, and deeply grateful to everyone who has trusted us, shared our work, or added one of our watches to their collection.

The watch industry has changed considerably since we began. By now, many of you have heard about the sharp increases in the cost of movements, components, and manufacturing across the industry.

Héron has earned a strong reputation for delivering exceptional value at competitive prices. Since the Marinor’s introduction in 2023, its price has remained virtually unchanged, with only a modest $20 adjustment meant to cover upgrades to the model. Fair pricing remains fundamental to who we are, and that will not change. However, we must adapt to the realities facing our industry.

Beginning in 2027, our prices will increase by approximately 12% across all models. This adjustment will allow us to maintain healthy operations without compromising on quality, continuing to restock our core collections while developing the original and exciting releases that will shape Héron’s next chapter.

Before then, we will open one final Marinor pre-order at its current pricing in August. The pre-order will remain open until our available production capacity has been reached, giving anyone who has been considering a Marinor one last opportunity to secure it at today’s price.

Héron is still owned and operated by the same young, independent team now in our early thirties, with young families and growing responsibilities. The fact that your support allows us to dedicate ourselves fully to building this brand is something we never take for granted.

Since opening our showroom, we’ve had the pleasure (and honor) of meeting many of you in person. Spending time with like-minded collectors, hearing your stories, and sharing our mutual enthusiasm for watches has brought us even closer to the community that made Héron possible. That proximity with our community is rare, and one we deeply value.

Thank you for believing in Héron from day one, for growing alongside us, and for making everything we have built possible.

We’re only getting started.

With gratitude,

Nathan, Adam, and the Héron Team